"Despite all the hype around mobile apps, only a minority of consumers download them on a monthly basis. Research released this week based on a survey of more than 25,000 European adults shows that only 4 per cent of all mobile users and 15 per cent of smartphone users download apps at least once per month."
"The exception to this rule, unsurprisingly, is Apple, with 64 per cent of European iPhone users downloading apps on a monthly basis."
"In this respect, Husson argued that the market opportunity for app stores is somewhat overhyped, and said players should be looking at sources of inspiration other than Apple to provide a unique user experience"True enough - Apple have tremendously gained success in their App Store model. Like it or not, the other App Stores have to find the "right formula" in making theirs also a success.
"The contrast couldn't be greater. Apple's revenues in the quarter ending June 26th were US$15.7 billion, yet it spent only US$464 million on research and development. Nokia's revenues in the quarter ending June 30th were EUR10 billion (US$12.83 billion) and it spent EUR1.48 billion (US$1.9 billion) on R&D - more than four times as much as Apple."Its worrying to see how Apple grew so fast to overtake the Giant phone maker, Nokia.
Faced with saturated mobile phone markets, mobile operators and handset vendors in Europe and the US have been searching for new mobile data services that can drive increased average revenue per user (ARPU). But most of those efforts have ended in disappointment. Despite heavy investment, most data ARPU in the US and Europe continues to come from the Short Message Service (SMS) (Pawsey, 2006). The disappointments include:
- Wireless Application Protocol (WAP) was expected to produce heavy browsing of data on mobile devices, but most of the traffic did not materialize.
- Multimedia Messaging Service (MMS) was supposed to drive extensive sharing of photographs over wireless connections. Although many users happily acquired subsidized cameraphones, the photos they take generally stay on the phones rather than being sent to others.
- The smartphone was supposed to drive a constellation of new mobile data services and applications. But smartphone sales grew more slowly than initially forecast,i and more importantly, those that were sold have generally not driven the hoped-for rapid growth in average revenue per user (ARPU). Telecom analyst Dean Bubley argues that smartphone shipment data should be heavily discounted because it "includes a huge number of 'closed' operator-customised phones developed on theoretically open OSs (eg DoCoMo FOMA use of Symbian & Linux) which are locked-down for 3rd-party software, plus a vast number of Nokia S60-based devices bought by people who neither know nor care that their device has an open 'smart' OS. The proportion of smartphones bought by individuals who knowingly choose an 'open' & flexible software platform is probably less than 20%." (Bubley, 2006)
DNA, short for deoxyribonucleic acid, is the molecule that contains the genetic code of organisms. The main role of DNA molecules is the long-term storage of information. DNA is often compared to a set of blueprints, like a recipe or a code.
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